So What the Heck is SEO?!
SEO is short for search engine optimization. Which basically is the process of optimizing your website so that in ranks in the search engines. i.e Google.
Why would you want to do that?
Well, there are over 50,000 searches on Google per second which over 3 billion searches a day. When people are searching on Google – they are looking for a solution to their problem. If you can be in front of them when they are looking for you – then that’s the best customer you’ll ever get!
Long are the days of cold calling prospects and selling them services they don’t even need. People have so much access to information all at their fingertips – so if you business is not ranking in search then its invisible and your business is probably going to go bankrupt soon.
Well, I guess you are already suffering now otherwise you won’t even be reading this blog post.
To start off with good SEO, you need 3 main things.
1) You need a plan.
Many people think it’s just about keyword research – but forget about the rest. You need to plan for your brand, the target market, strategies & more. (which I’ll get into in future posts). The reason is because you need to decide which type of content you want to put on the site, and also determine why people will pick your business over another. So just like normally businesses – you should have a competitive advantage!
2) You need to be willing to do what is hard, not what is easy.
I’m not sure where I heard this quote which goes by the following: If you do what’s hard, life will be easy. But if you do what’s easy, life will be hard. This concept for life applies for SEO aswell.
You might be tempted by those services which can rank you within 1-2 weeks, but don’t be fooled. You get short term gains but long term pain because you might not even be able to rank again since Google knows you are gaming the system.
Good SEO takes time, be prepared to wait 3-6 months for some visible results. Just like if you wanted to compete in a marathon – do you just run super fast by training for 1-2 weeks? Of course not! So don’t get sucked into this trap.
3) You need to build your site on a good foundation
This is important because many sites are not SEO friendly and simply won’t rank as well. For example free website builders such as wix.com (this is totally for 7 year old kids! If you are serious about your business then run away quick from those free website builders!)
For a beginner, I recommend to build your site on wordpress. You can build your site by following this how to make a WordPress website tutorial which I used.
Many people use wordpress because, it is the most search friendly platform. In fact, it’s the most popular so if you want support or have problems – the internet is full of solutions! Just Google it!
Those who disregard SEO, then you can kiss your business good-bye in the next few years.
Change is happening and at a rate faster than you can even imagine.
Get started today and reap the rewards tomorrow!